Q&A
Ask anything about email marketing. Answers come from verified professionals.
Why do my emails get clipped in Gmail?
Gmail is showing "[Message clipped] View entire message" on my campaigns. What causes this and how do I avoid it?
What is the best way to warm up a new sending domain?
We're moving to a new domain and ESP. How should I ramp up volume over the first few weeks?
Dark mode is inverting my logo — how do I fix it?
My dark logo disappears in Apple Mail and Outlook dark mode. What's the most reliable fix across clients?
How often should I clean my email list?
What cadence and criteria do you use for sunsetting unengaged subscribers without hurting revenue?
Klaviyo or Braze for a mid-size ecommerce brand?
We're at about 400k subscribers with a small lifecycle team. Which platform makes more sense and why?
What should a welcome series actually include?
How many emails, what timing, and what content performs best for a first-purchase welcome flow?
Are open rates still a useful metric after Apple MPP?
With Mail Privacy Protection inflating opens, what should we report on instead?
How do I stop landing in the Gmail Promotions tab?
Our campaigns always land in Promotions. Does it actually hurt performance, and can I influence placement?