Maya Ellison
Lifecycle Email Strategist · DTC & Subscription
Available for Projects
9 years exp.Remote$125/hrAustin, TX
Joined August 2026
No ratings yet
About
I build lifecycle programs that actually pay for themselves. Nine years running retention for DTC and subscription brands — welcome, winback, post-pur...
Skills & Expertise
Lifecycle strategy
Klaviyo
Segmentation
A/B testing
Retention
Copywriting
Platform Experience
Klaviyo7 years
Braze3 years
Mailchimp5 years
Native Personalization Languages
Liquid
Handlebars
Links
Work Experience
Head of Lifecycle
Rowe & Field
March 2022 - Present
Klaviyo
Attentive
Own retention email + SMS for a $40M/yr DTC home goods brand.
Senior Email Manager
Brightleaf
June 2018 - February 2022
Mailchimp
Klaviyo
Scaled email from 8% to 27% of revenue.
Portfolio
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