Nia Okafor
Head of Retention · Marketplace & Fintech
Busy
11 years exp.Remote$175/hrLondon, UK
Joined August 2026
No ratings yet
About
I've built retention teams at two marketplaces and one neobank. Now I advise on lifecycle strategy, team structure, and how to prove email's value to ...
Skills & Expertise
Retention strategy
Team leadership
Incrementality testing
Attribution
Roadmapping
Cross-channel
Platform Experience
Braze7 years
Iterable3 years
Salesforce Marketing Cloud4 years
Links
Work Experience
Retention Advisor
Advisory practice
April 2023 - Present
Braze
Iterable
Lifecycle and retention advisory for growth-stage marketplaces.
Head of Retention
Halden Bank
February 2019 - March 2023
Braze
Built a six-person lifecycle team from scratch.
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